ActBlue Built the Machine. Now Democrats Need a Brain.

Democrats made giving easy. That was useful. Then we confused easy with smart.

Democrats made giving easy.

That was useful.

Then we confused easy with smart.

As we argued in Stop Donating Blind, the central problem in Democratic fundraising is not that donors lack passion. It is that too much passion is routed through too little strategy. Money moves fast. Judgment moves slowly. Consultants, unfortunately, invoice at the speed of light.